Rolex and Cinema, story telling at its finest
Throughout history, Rolex and cinema have
been inextricably linked. Having appeared in
films for decades, these particular
timepieces have been willingly selected by
film directors for their exceptional brand
qualities: toughness, precision, and
exemplifying greatness on a character’s
wrist. Today, through its partnerships, Rolex
aims at deepening its commitment to perpetual
excellence in cinema, providing support to
conserve the history of film while
championing those who break
boundaries.
Since 2017, Rolex has been the
Exclusive Watch of the Academy of Motion
Picture Arts and Sciences, organizers of the
Academy Awards®, and Proud Sponsor of the
Oscars®, the most prized recognition of
cinematic excellence. In 2018, Rolex
additionally supported the Governors Awards,
which is hosted by the Academy to honour
lifetime achievement. Since 2016, the brand
has also hosted the Greenroom at the Dolby
Theatre®, which this year treated guests
to an aquatic theme in reference