Rolex and the Championships, Wimbledon
June 28, 2023
Rolex and tennis
Rolex and the Championships, Wimbledon
Rolex has been associated with Wimbledon since 1978. The oldest Grand Slam® tournament is the temple of lawn tennis, the original game. It’s also where athletes write their names into sporting legend.
Rolex is today the Official Watch and a main partner of all major world tennis events. It was at Wimbledon in 1978 that everything began between the crown brand and this discipline which then experienced an unprecedented global resonance.
In southwest London, the All England Lawn Tennis and Croquet Club hosts The Championships. The oldest tennis tournament in the world, Wimbledon has been the cradle of the discipline and the temple of lawn tennis since its creation in 1877.
“IF YOU CAN ENCOUNTER TRIUMPH AFTER DEFEAT AND RECEIVE THESE TWO LIARS ON ONE FRONT…”
A TEMPLE OF TENNIS TRADITION
On the pediment of the players' entrance to the Centre Court, which can accommodate 15,000 spectators, are inscribed two lines from the poem If by Rudyard Kipling:
If you can meet Triumph after Defeat
And receive these two liars on the same front...
These verses summarize the philosophy of this tournament. Because, at Wimbledon, even more than victory, it is the humility and perseverance of the champions that make the discipline great.
THE PLACE OF GREAT DUELS
Indeed, on the Centre Court of Wimbledon, the finals are of such intensity that they are remembered as extraordinary moments in the history of tennis. So much so that the meetings between Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navratilova, Roger Federer and Rafael Nadal are all epic fights which have entered the legend of Wimbledon and world tennis.
It is this unprecedented level of sporting excellence that has resonated with the values of the Rolex brand. A natural partnership that has lasted for more than 50 years and has extended to all major events in the discipline.
ROLEX AND TENNIS:
MORE THAN 50 YEARS OF PARTNERSHIP
Since 1978, Rolex has maintained a special relationship with tennis around a base of common values: the permanent quest for excellence, the taste for precision and innovation, the elegance of movement, perseverance in effort, respect for tradition and surpassing oneself.
Over the decades, Rolex has increased its involvement in the tennis world, becoming the Premium Partner of men's and women's world tennis.
The brand accompanies most major competitions: the four Grand Slam® tournaments, the ATP and WTA Finals which close the season, all ATP Masters and WTA 1000 tournaments, as well as the major international team competitions that are the Davis Cup and the Laver Cup.
ROLEX AND WIMBLEDON TESTIMONIALS
Many Wimbledon winners are part of the Rolex Testimonials: tennis legends Rod Laver, Björn Borg and Chris Evert, but also Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and Roger Federer, who won eight times in men's singles, a record – and rising star Carlos Alcaraz.
Today, the best players in turn aim to be among the winners of this iconic tournament, including members of the Rolex family Carlos Alcaraz, Iga Świątek, Jannik Sinner and Coco Gauff.
ROLEX AND SPORT
For many decades, the brand has actively supported culture, exploration and preservation of the planet. And in the world of sport, with tennis, golf, horse riding, skiing, sailing and car racing, the range of disciplines is wide and the forms of partnerships very diverse. Whether they are linked with governing bodies, competitions or athletes – established champions or promising talents – they must be understood as commitments to a long common journey which aims to perpetuate the future of each discipline and promote the 'Excellency.
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