Rolex  Datejust 31 Oyster, 31 mm, Everose gold and diamonds
M278285RBR-0005

$67,400Suggested retail price exclusive of tax. The suggested retail price can be modified at any time without notice.
Model availabilityAll Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Bijouterie Italienne is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
Rolex Datejust in 18 ct Everose gold, M278285RBR-0005 - Bijouterie Italienne

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

Use this text to answer questions in as much detail as possible for your customers.

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Reference 278285RBR
Model Case Oyster, 31 mm, Everose gold and diamonds
Water-resistance Waterproof to 100 metres / 330 feet
Bezel Set with diamonds
Dial White mother-of-pearl set with diamonds
Bracelet President, semi-circular three-piece links
Movement Perpetual, mechanical, self-winding
Calibre 2236, Rolex Manufacture
Power reserve Approximately 55 hours
Certification Superlative Chronometer (COSC + Rolex certification after casing)
Reference 278285RBR
Model Case Oyster, 31 mm, Everose gold and diamonds
Water-resistance Waterproof to 100 metres / 330 feet
Bezel Set with diamonds
Dial White mother-of-pearl set with diamonds
Bracelet President, semi-circular three-piece links
Movement Perpetual, mechanical, self-winding
Calibre 2236, Rolex Manufacture
Power reserve Approximately 55 hours
Certification Superlative Chronometer (COSC + Rolex certification after casing)

Mother-of-Pearl Dial

This dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

Mother-of-Pearl Dial

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Diamond-set bezel

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

18 ct Everose gold
Rolex crown

Disponibilité des modèles

Toutes les montres Rolex sont assemblées à la main avec un soin extrême pour répondre aux standards de qualité élevés de la marque. Un tel niveau d’exigence restreint naturellement les capacités de production de Rolex.

C’est pourquoi la disponibilité de certains modèles Rolex peut être limitée. Les nouvelles montres Rolex sont disponibles exclusivement auprès des détaillants officiels, qui sont régulièrement approvisionnés et gèrent de manière indépendante l’attribution des montres à la clientèle.

Bijouterie Italienne a l’honneur de faire partie du réseau mondial de détaillants officiels Rolex et pourra vous renseigner sur la disponibilité des différents modèles.

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