New, authentic TAG Heuer watches have been sold exclusively by official TAG Heuer retailers, such as Bijouterie Italienne, since 2009. As an official distributor , we guarantee the authenticity of every watch as well as the TAG Heuer international warranty. You can purchase your TAG Heuer watch in-store at Bijouterie Italienne or directly on our website .

To guarantee the authenticity of a TAG Heuer watch, it is essential to purchase it from an authorized retailer like Bijouterie Italienne. All TAG Heuer watches sold by Bijouterie Italienne are 100% authentic and come with their official warranty card, presentation box, and original documentation. Our advisors are trained according to the brand's standards.

An official TAG Heuer retailer is listed on the official TAG Heuer website . Bijouterie Italienne is an authorized TAG Heuer distributor.

The recommended retail prices for TAG Heuer watches are available on our website as well as on the official TAG Heuer website. You can also contact or visit Bijouterie Italienne to obtain the price of a specific model.

The availability of TAG Heuer watches may vary depending on the model and demand. You can view available models on our website, contact our team, or visit us in store. If you are looking for a specific timepiece that is not listed on our website, it is entirely possible to place a special order with the brand. Our team will be happy to assist you in finding the exact model you desire and inform you of the delivery time.

All new TAG Heuer watches come with a two-year international warranty from the date of purchase. The warranty covers any manufacturing or operational defects, provided the watch was purchased from an authorized TAG Heuer retailer and the warranty card is correctly completed. It does not cover normal wear and tear, damage resulting from misuse, loss, or theft.

Bijouterie Italienne offers a delivery, return, and exchange policy for purchases made in-store or on its website. Full terms and conditions are available at the following address: Delivery, Return, and Exchange Policy

Bijouterie Italienne offers a delivery, return, and exchange policy for purchases made in-store or on its website. Full terms and conditions are available here .

Non-automatic mechanical watch: must be wound daily. It is fully wound when you feel resistance at the crown. Avoid over-winding the watch to prevent damaging the mechanism.

Automatic watch: it is the movement of the wrist that winds the movement and maintains the power reserve. If the watch is not worn often enough and stops, you can wind it manually by turning the crown — at least 40 turns (or 100 turns for V4 models) to give the watch sufficient power reserve to function normally.

If you do not wear your automatic watch regularly, TAG Heuer recommends either manually winding the watch (crown in neutral or unscrewed position, a minimum of 40 turns, or 100 for V4) or using a watch winder. This helps keep the movement oil fluid. For quartz watches, never leave a dead or inactive battery inside: if the watch has stopped or the End of Life (EOL) system has activated, contact an official TAG Heuer service center.

Some TAG Heuer watches are quartz and require a battery, while others are mechanical and self-winding. Check the movement type indicated for your model.

TAG Heuer watches are designed to offer water resistance suitable for various lifestyles, from everyday wear to sports activities. The water resistance level varies depending on the model and is indicated in meters (e.g., 50m, 100m, 200m or more).

The Maison's expertise in water resistance dates back to 1895, the year it filed a patent for one of the very first water-resistant watch cases. Since then, TAG Heuer has continuously innovated to improve the performance and reliability of its sports and diving watches, renowned for their robustness and precision.

Before any exposure to water, it is recommended to:

• Check that the crown is fully inserted and, if the model has one, correctly screwed in;

• Have your watch's water resistance checked periodically;

• Avoid leather bracelets during prolonged contact with water and favour steel or rubber;

• Rinse the watch with clean water after exposure to salt or chlorinated water, then dry it thoroughly.

Like any watch, water resistance is not permanent and can decrease over time. Regular maintenance helps preserve its performance and longevity. Our team at Bijouterie Italienne can assist you with the inspection and maintenance of your TAG Heuer watch.

At Bijouterie Italienne, we handle the maintenance, servicing and repairs of your TAG Heuer watch directly in Montreal.

Whether it's a full overhaul, a diagnostic, a waterproofing issue, a battery change, an engraving request, a bracelet adjustment or a more complex repair, our team will support you every step of the way with a service that meets the brand's standards.

We invite you to make an appointment in store so that our specialists can evaluate your watch and advise you on the appropriate service.

You might consider polishing your watch when scratches become visible and bothersome. Polishing restores the original shine and smooths damaged surfaces. However, it should be done sparingly, as each polish removes a thin layer of metal and can, over time, subtly alter the original shape of the case or bracelet.

At Bijouterie Italienne, our service department We can perform this type of polishing, usually as part of a complete service. Some materials or surface treatments cannot be polished, and our experts will advise you on what is possible for your specific model.

For long-term storage, keep your watch in a dry place, away from direct sunlight and strong magnetic fields. Ideally, store it in its case or a protective pouch. It is recommended to wind the watch approximately once a month to maintain the lubrication of the movement.

Avoid strong shocks and powerful magnetic fields. Mechanical watches can be affected by magnets and require official servicing if magnetized. Automatic watches are particularly sensitive to magnetic fields, while quartz watches only experience a temporary stoppage. Keep the watch at least 5 cm away from any device generating a magnetic field. A field below 60 Gauss will not affect the watch, while a stronger field can disrupt its accuracy.