Collection Monaco

Square Chronograph Icon

Bold Racing Spirit

Swiss precision

THE SQUARE ICON THAT BREAKS THE MOLD

The TAG Heuer Monaco is one of the most iconic chronographs in Swiss watchmaking. Launched in 1969, it shook up conventions with its bold square case and quickly became a benchmark in the world of motorsport and watch design.

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The world's first square water-resistant chronograph

The Monaco has established itself as a groundbreaking timepiece in the watchmaking world. Its square architecture, domed sapphire crystal, and assertive lines make it an instantly recognizable piece. Since its launch in 1969, it has stood out as one of the most audacious creations in Swiss watchmaking.

A dial with a strong identity

A true signature of the Monaco, the dial is characterized by a unique graphic approach that combines contrast and legibility. Square subdials, a circular minute track, applied indexes, and a framed date window create a strong visual architecture, enhanced with touches of red and white. Its avant-garde geometric language and iconic blue tone, introduced in 1969, continue to define the collection's identity today.

An extraordinary crown

Positioned on the left side of the case, the crown asserts the watch's automatic nature and creates a distinctive visual balance with the opposing pushers.

The legacy of the TAG Heuer Monaco

Title

A watchmaking icon with an instantly recognizable design, the TAG Heuer Monaco embodies a bold and avant-garde vision of Swiss watchmaking. Its emblematic square case, its motorsport heritage, and its unique aesthetic make it a distinctive watch in the world of chronographs.

Between distinctive design codes and legendary history, the Monaco fully expresses the DNA of the TAG Heuer Maison through creations that have become iconic since 1969.

An icon born in 1969

The TAG Heuer Monaco was introduced in 1969 with a radically new vision of watchmaking. Its square case and avant-garde design made it the world's first waterproof square chronograph, marking a major break from the aesthetic codes of the time.

A motorsport legend

Designed for performance and racing timekeeping, the Monaco is deeply embedded in the world of motorsport. It embodies the spirit of competition, precision, and innovation that defines TAG Heuer's DNA.

From Steve McQueen to cultural icon

Propelled to legendary status when Steve McQueen wore it in the movie Le Mans (1971), the Monaco became a symbol of style, freedom, and audacity. It transcended the watchmaking world to enter popular culture.

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FAQs

Why is the TAG Heuer Monaco a watchmaking icon?

The TAG Heuer Monaco became an icon thanks to its revolutionary square case, introduced in 1969, and its status as the world's first water-resistant square chronograph. Its bold design and motorsport heritage make it an instantly recognizable watch.

What makes the Monaco’s design unique?

Its square case, domed sapphire crystal, and dial with a strong graphic identity give it an avant-garde style. The crown positioned on the left and the distinctive visual codes reinforce its unconventional character in the watchmaking world.

Is the TAG Heuer Monaco linked to motorsport?

Yes, the Monaco is deeply rooted in the world of motorsport. Designed to embody performance and precision, it has become a symbol of race timing and the spirit of competition.

Is the Monaco a sports watch or an elegant watch?

It combines the two. The Monaco retains a sporty DNA linked to the racing chronograph, while offering a design that is bold and refined enough to be worn as an everyday style statement.

Why is Steve McQueen associated with the Monaco?

The TAG Heuer Monaco became legendary when Steve McQueen wore it in the film Le Mans (1971). This appearance helped make the watch a cultural icon associated with speed, style, and audacity.