Watches & Wonders 2025

Gathered in an exceptional setting, 60 watch brands will open the doors to their world and
unveil their latest creations. In five days from today, Watches and Wonders Geneva, the
watchmaking industry's flagship event, will welcome professionals and journalists from around
the world, before opening its doors to the public from Saturday 5 to Monday 7 April.

Product presentations, hands-on workshops, educational experiences, meetings with experts,
watchmakers and craftsmen...

The brands are showcasing their creativity to welcome the
public at their booths and boutiques in the city centre.

Experience Watches & Wonders with us!

Our team Marco, Gabriele and Giuliano, will be in Geneva for Watches & Wonders 2025, and we’re bringing you along for the journey! Get an exclusive behind-the-scenes look at the latest watch releases, meetings with the most prestigious brands, and the highlights of the event. Follow us on Instagram, Facebook and LinkedIn to discover the trends of tomorrow and catch a first glimpse of the most coveted timepieces before they arrive in our boutique!

FOLLOW OUR JOURNEY

Young People in the Spotlight

Whether looking for training, a career, or simply interested in watchmaking, young people are a focus for this year’s event. They will be able to meet apprentices from different brands and discover student projects presented at the LAB.This dynamic space is dedicated to innovation and brings together a range of brands, start-ups, and schools around projects presented by young people, for young people.

News

View all

Maîtriser Chaque Fraction de Seconde: TAG Heuer Monaco Split-Seconds Chronograph

Apr 05, 2025

Mastering Every Split Second: TAG Heuer Monaco Split-Seconds Chronograph

Precision and performance take center stage with the new TAG Heuer Monaco Split-Seconds Chronograph, a timepiece that pushes the boundaries of watchmaking innovation. Designed for those who demand accuracy down to the last fraction of a second, this latest Monaco model... [...]

Conçu pour Gagner: La Nouvelle Ère de TAG Heuer

Apr 05, 2025

Designed to Win: TAG Heuer’s New Era

At Watches and Wonders 2025, TAG Heuer introduced its latest campaign, "Designed to Win," a powerful statement that defines the brand’s relentless pursuit of excellence, precision, and performance. Inspired by legendary Formula 1® driver Ayrton Senna, the campaign... [...]

Redécouvrir une icône: La nouvelle TAG Heuer Carrera Day-Date

Apr 04, 2025

Revitalizing an Icon: The New TAG Heuer Carrera Day-Date

For decades, the TAG Heuer Carrera has stood as a symbol of precision, performance, and timeless design. Now, TAG Heuer breathes new life into this legendary timepiece with the Carrera Day-Date, blending modern refinement with its rich heritage. A Modern... [...]

Apr 04, 2025

Hommage aux Origines Audacieuses: La TAG Heuer Formula 1 Solargraph

Watches & Wonders 2025 has once again delivered a showcase of innovation, and among the standout timepieces is the TAG Heuer Formula 1 Solargraph. This latest addition to the TAG Heuer Formula 1 collection embodies the brand’s pioneering spirit, combining... [...]

Collection Heritage de Grand Seiko 44GS Mécanique Manuelle de Taille Moyenne SBGW323

Apr 04, 2025

Grand Seiko Heritage Collection 44GS Mid-Sized Mechanical Manual-Winding SBGW323

A mid-size re-interpretation of the 44GS with a manually wound movement and a purple Mt. Iwate pattern dial The 44GS, introduced in 1967, set the foundation for Grand Seiko’s signature aesthetic, shaping what is now recognized as the Grand... [...]

Apr 04, 2025

Grand Seiko Masterpiece Collection Spring Drive 8-Day Jewellery Watch SBGD223

Grand Seiko unveils its first pavé-set masterpiece Inspired by the lion emblem, Grand Seiko’s symbol since its inception, the SBGD223 is a remarkable Spring Drive timepiece crafted by the esteemed Micro Artist Studio. The SBGD223 captures the image of... [...]

Apr 04, 2025

Grand Seiko Evolution 9 Collection Hi-Beat 36000 Automatic Chronograph SLGC007 Tentagraph

A mechanical chronograph inspired by the winter majesty of Mt. Iwate Grand Seiko continues to redefine horological excellence with the new SLGC007 Tentagraph, a mechanical chronograph crafted within the Evolution 9 collection. Merging technical innovation with an aesthetic deeply rooted... [...]

Grand Seiko Sport Collection Tokyo Lion Tentagraph SLGC009 : Une nouvelle puissance horlogère

Apr 04, 2025

Grand Seiko Sport Collection Tokyo Lion Tentagraph SLGC009: A New Horological Powerhouse

First Brilliant Hard Titanium Case in the Sport Collection Grand Seiko continues to push the boundaries of horological innovation with the launch of the Tokyo Lion Tentagraph SLGC009, a powerful chronograph inspired by the brand's iconic lion emblem. This model... [...]

Grand Seiko Evolution 9 Spring Drive U.F.A. : Une nouvelle ère de précision

Apr 01, 2025

Grand Seiko Evolution 9 Spring Drive U.F.A.: A new era of precision

Watches & Wonders 2025: A watchmaking revolution by Grand Seiko At Watches & Wonders 2025, Grand Seiko reaffirms its commitment to innovation and precision with the launch of the Spring Drive U.F.A. (Ultra Fine Accuracy) movement. This new milestone in... [...]